RESUME
ROBERT JOHN BRATTESANI
Email: bob@brattesani.com Cell: 650-996-2455 Address: Redwood City, CA
PROFESSIONAL EXPERIENCE
Creativity, Inc., San Carlos CA 2018-2019
Creative Director
Led the creative process for industrial design, inventions, and worked on projects for both Creativity, Inc and Funfare, LLC.
Industrial Design
Executed industrial design projects for companies such as Playmobil, Dr. Cool, and Basic Fun.
Inventions
Invented over 20 concepts for Funfare, LLC. Directed the design process, including concept sketches, renderings, presentation boards, sizzle tape storyboards, graphic design to 3D printed prototypes.
Consulting
Led creative on refreshing a 40-year-old toy line to better align with the U.S. consumer: including conceptual design, industrial design, product lineup, and a complete rebranding of packaging with a focus on Walmart stores.
DIGGIN ACTIVE, Emeryville CA 2014-2018
Head of Design and Development
Drove product development including introducing 5 new brands and more than 20 new product, from invention to prototyping to final design and packaging, covering all aspects of creative and design.
Inventions
Invented and produced brands such as SlimeBall™, Spinos™, Mega Rocket™, Micro Missiles™, and Chuck Mouth™.
Brand Creation
Developed concepts to fully branded real world products. Produced designs, backstory content, packaging, and product marketing.
Industrial Design
Managed and developed the company’s concept boards, working prototypes, control art, graphic design [logo], and packaging design.
Manufacturing
Managed multiple design iterations with factories to achieve cost targets.
Patents
3 patents filed for Spinos™, Micro Missiles™, and Flingz™.
SECRETBUILDERS, Palo Alto, CA 2007-2014
Chief Creative Officer
Led creative development of SecretBuilders, an education-based virtual world for children and young adult, from a concept to a profitable service, with more than 10 million users and growing. Produced more than 80 mobile games over the past two years.
Leadership
Founding member of executive team, helping to drive overall product strategy, business development, and company operations.
Management
Identified, hired and managed diverse set of creative resources, including offshore teams and numerous contract design firms and freelancers.
Mobile
Designed visual concept, game mechanics, storyboard, and UI/UX for seven mobile game engines, including virtual world, puzzle, hidden object, spot-the-difference, hangman, and dress-up engines. Led production of more than 80 mobile games using these engines.
Created “Puppy Run” and “Fashion Superstar” mobile games from scratch, resulting in more than 1 million downloads.
Concept Development
Created all original sketches and concepts to deliver a virtual world comprised of 15 detailed realms, hundreds of rooms with educational activities and games, and thousands of virtual goods for users to create, decorate, buy, sell and trade, and an avatar generator with more than 1 million possible combinations.
Art Direction
Directed a team of graphic designers, illustrators, and animators to bring life to designs, including characters, background, and UI/UX for web and mobile applications.
WILD PLANET ENTERPRISES, San Francisco, CA 2003-2007
Director of Product Design/Inventor
Drove production of more than 20 brands and products at Wild Planet, including Verticon, Aquapets, SpongeBob SquarePants, LiteFormz and Spy Gear.
Product and Brand development
Designed and product managed licensed products for Disney’s Power Rangers, Dreamworks “Over The Hedge” and “Madagascar”, and SpongeBob SquarePants.
Designed and engineered products to captivate kids while also maintaining the desired cost of goods, ensuring a profitable product.
Products designed, engineered, cost reduced to meet strict scheduling deadlines. Product could not miss the boat!
Inventions
Verticon Air Battle Arena [Patent # 20070069471]: Developed concept, story line, strategic game play, and product design, and contributed to product engineering and operations, resulting in more than 2 million units sold in 4 seasons.
Liteformz- Concept to on the shelf product. 3 in 1 transforming action figure with a functioning flashlight.
Spy Gear Dodge Disc- Concept design of a foam launcher with a rapid-fire trigger that shoots 3 disks per second up to 25 feet.
Held a seat on the Inventor Submissions Board
Business Development
Spearheaded the initiative to add Wal-Mart as a distributor. Led research and development of products that would meet the needs of buyers and their price points for the world’s largest retailer.
Drove research into future trends and development of resulting product strategy. Created opportunities in the toy industry to create new products and brands. Presented more than 20+ concepts that resulted in 4-8 products into market each year.
RAZORBACK , Burlingame, CA 2002-2003
Owner
Owned and operated a design consulting firm specializing in graphic and product design for companies such as Think Twice, Antenna Toppers, and Leap Frog.
AVANTGO, Hayward, CA [acquired by Sybase] 2000-2002
Senior Designer
Led Illustration, print, presentation and electronic collateral for a trailblazing mobile web company.
GALOOB TOYS INC. [acquired by Hasbro] , So. San Francisco, CA 1995-2000
Product Designer
Over 100 products designed from concept to on the shelf product for Classic Star Wars, Episode I, Episode II, Micro Machine, and the GI Joe franchise.
DANGER PRODUCTIONS, ABC TV Network, Brisbane, CA 1993-1995
Model Maker and Fabricator
Character fabrication and animated props for ABC animated television series “Bump in the Night.”
EDUCATION
Academy of Art University, San Francisco 1997
Bachelor of Fine Arts in Illustration
AWARDS AND PATENTS
“Toy of the Year Award Winner” for Verticon from Family Fun Magazine
“10 Best Games for Kids” for SecretBuilders from Parent Magazine
“Excellent Products Award” for Dodge Disc from IParenting Media
“National Parenting Publications Award” for SecretBuilders
“Best Games and Puzzles” for Verticon from Great American Toy Test
"Best 100 Toys" for Slimeball Dodgetag from Dr. Toy's
"Best Toy Award" for Slimeball Dodgetag from Learning Express
"BlasterHub New York Toy Fair Award" for Slimbeball Gobzooka
"2017 ASTRA's Best Toys for Kids award" for Spinos Mega Trax Challenge
"Best Toys 2016" for Mega Rocket from Parents Magazine
Patent # 20070069471 for Airstream Supported Asymmetirc Battling Spheres, Verticon
Filled Patent : Hand Launched Toy Rocket System and Method [Micro Missiles]
Filled Patent: Throw and Catch Amusement System and Method [Flingz]
Filled Patent: Controllable Spinning Device [Spinos]
LETTER OF RECOMMENDATION
Nanthan Keker, CEO of Diggin Active [click to view] [click to download]
Charles Albert, CEO of Creativity, Inc. [click to view] [click to download]
Jason Heller, Inventions Manager, Funfare LLC [click to view] [click to download]
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